As a seller myself I know how important it is to gain the trust and attract the type of traffic to your site you're looking for.
For me it's jewelry lovers and makers.
Share your tips on how to attract your target customers.
My first step was to have other etsy sellers critique not only my over all shop, but also my listings.
Were my prices okay? What about the quality of my pictures? Small things like that can really drive or ruin the way others view your shop.
Another thing is to follow and interact with twitter followers or facebook pages that have the same interest as you. There you will have the opportunity to gain customers who also love what you're selling.